To achieve this objective, it was proposed to use a format called Social Rich Media, which consists of a game that can be implemented in social networks (instagram, facebook) and helps achive the main objective of the client. 

This SRM consisted of Rosita (main icon of the brand) having to jump over obstacles with a torch in her hand. While these obstacles were passed, images such as Tikal, the national flag, the quetzal, among other national symbols, were presented in the background. 

The results obtained were:

-5,014 hits, the interaction rate of 46.66%,
-A total of 226 comments on the post
-268 emoji reactions
-Users played on average 2 times the SRM.